What was the intended message behind the imagery of Big Brother in the 1984 commercial?
The Real Story Behind Apple's Famous '1984' Super Bowl Ad
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The video discusses the impact of Apple's 1984 commercial, which aired during the Super Bowl. It highlights Steve Jobs' vision for the Macintosh and the challenges faced in its launch. The ad, inspired by George Orwell's '1984', symbolized a break from technological control, often associated with IBM. Despite initial resistance from Apple's board, the ad's unique approach made it legendary, influencing future Super Bowl advertising strategies. The video emphasizes the ad's role in changing perceptions of technology and advertising.
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In what ways did the 1984 commercial change advertising strategies for future Super Bowls?
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