The Real Story Behind Apple's Famous '1984' Super Bowl Ad

The Real Story Behind Apple's Famous '1984' Super Bowl Ad

Assessment

Interactive Video

Business, Religious Studies, Other, Social Studies, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the impact of Apple's 1984 commercial, which aired during the Super Bowl. It highlights Steve Jobs' vision for the Macintosh and the challenges faced in its launch. The ad, inspired by George Orwell's '1984', symbolized a break from technological control, often associated with IBM. Despite initial resistance from Apple's board, the ad's unique approach made it legendary, influencing future Super Bowl advertising strategies. The video emphasizes the ad's role in changing perceptions of technology and advertising.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Steve Jobs' belief about the potential of technology?

It was just a hobby for him.

It was going to change the world.

It was only for business use.

It was a temporary trend.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main challenge faced during the launch of the Macintosh?

Technical issues with the product.

Skepticism from the board of directors.

Competition from other tech companies.

Lack of funding from investors.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the unintended association made with the 'Big Brother' figure in the 1984 commercial?

Microsoft

Google

Amazon

IBM

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the 1984 commercial impact future Super Bowl advertising?

It made ads less creative.

It reduced the number of ads shown.

It encouraged secrecy and surprise in ads.

It led to longer commercials.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason the 1984 commercial is still discussed today?

It featured a famous celebrity.

It had a significant impact on advertising strategies.

It was the first color commercial.

It was shown multiple times during the Super Bowl.