VOICED: Secrets of the world's most expensive melons revealed

Yubari melons from Hokkaido, Japan, are highly valued and can sell for more than a new car. The first harvest is auctioned at high prices, seen as a ceremonial event. Hideyuki Toyota, inspired by his father, grows these melons with care but insists there's no secret to their success. The key lies in a rigorous selection process ensuring only top-quality melons receive the prestigious Yubari label. In Japan, fruits are luxury items often given as gifts, explaining the meticulous care and high prices of Yubari melons.

What factors contribute to the high prices of Yubari melons at auctions?

How does Hideyuki Toyota ensure the quality of his melons?

What is the significance of the 'Ubari' label for melons?

What inspection method is used to determine the quality of Yubari melons?

Why are luxury fruits, such as Yubari melons, often given as gifts in Japan?