Mac Sales Up as Apple Fires on All Cylinders

Mac Sales Up as Apple Fires on All Cylinders

Assessment

Interactive Video

Business, Architecture, Other

University

Hard

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The transcript discusses Apple's strong retail presence and compares it to IBM and SAP. It highlights the success of Apple's product lines, particularly the iPhone, despite a decline in iPad sales. Macintosh sales have reached record highs. The discussion also covers market maturity, suggesting slower upgrade cycles for PCs and tablets. The importance of the fourth quarter is emphasized, with a focus on iPad and iPhone sales, which constitute a significant portion of Apple's revenue. Apple Pay is mentioned as a factor in increasing phone dependency.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of product maturity on PC and tablet sales.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does Apple Pay play in the company's future sales strategy?

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