Apple Feeling Pain at the End of the iPhone 6 Cycle

The transcript discusses Apple's market challenges during the late stages of the iPhone 6 series, highlighting the significant upgrade cycle in 2014 and the subsequent market volatility. It explores the anticipation for the iPhone 7 amidst a maturing smartphone market and macroeconomic factors forcing Apple to adjust prices. The conversation also covers sales metrics, pricing strategies, and the potential impact of the iPhone SE on higher-margin models. Finally, it addresses Apple's financial outlook, inventory management, and the reasons behind stock fluctuations.

What challenges does Apple face in maintaining its market position amidst negative comparisons?

In what ways might the release of the iPhone 7 affect consumer expectations and sales?