Amex Courts Bargain Stores in Hunt for Overseas Appeal

The video discusses American Express's strategy to expand its acceptance network globally by partnering with fintechs and third-party processors like Stripe and Square. It highlights the hybrid acquiring model used to manage merchant relationships and the role of data in driving growth. The focus is on increasing card acceptance in everyday spend categories and leveraging data for marketing. The video also covers Amex's efforts to ensure card acceptance in more locations, both in the US and internationally, to meet customer demand and enhance user confidence.

Why is it important for American Express to eliminate the question of whether merchants accept their cards?

In what ways does American Express utilize data to benefit merchants?