NBA Commissioner Silver Tries to Expand League's Digital Presence

The transcript discusses the NBA's strategic expansion into Asian markets, particularly India and China, highlighting the importance of these regions due to their large populations and interest in basketball. It addresses the challenges of hosting international games, such as scheduling and logistics, and the benefits of preseason games. The conversation shifts to content delivery methods, comparing traditional and digital platforms, and the NBA's partnerships with companies like Tencent and CCTV. The NBA's current and future direct-to-consumer products are also explored, emphasizing a hybrid approach with existing media partners.

What challenges does the NBA face in delivering content to fans?

What is the NBA's current approach to direct-to-consumer products?