NBA Commissioner Silver Tries to Expand League's Digital Presence

The transcript discusses the NBA's strategic expansion into Asian markets, particularly India and China, highlighting the importance of these regions due to their large populations and interest in basketball. It addresses the challenges of hosting international games, such as scheduling and logistics, and the benefits of preseason games. The conversation shifts to content delivery methods, comparing traditional and digital platforms, and the NBA's partnerships with companies like Tencent and CCTV. The NBA's current and future direct-to-consumer products are also explored, emphasizing a hybrid approach with existing media partners.

Why is Asia considered a crucial market for the NBA?

• Due to its small population

• Because it has no other sports

• Due to its proximity to the US

• Because of its large population and interest in basketball

What is one of the main reasons the NBA prefers preseason games over regular season games in international markets?

• Regular season games are too expensive

• Preseason games are more competitive

• Regular season games are not popular

• Preseason games allow for more community engagement

What is a significant challenge in the sports industry regarding content delivery?

• Choosing between traditional and digital platforms

• Finding new sports to broadcast

• Reducing the cost of broadcasting

• Increasing the number of games

How does the NBA currently offer a direct-to-consumer product?

• Through a weekly newsletter

• Via a product called Week Pass

• Through exclusive TV channels

• By offering free games online

What is the NBA's likely future approach to content delivery?

• Focusing solely on traditional TV

• Eliminating all partnerships

• Only using social media for broadcasts

• A hybrid model combining digital and traditional platforms