VP Derella Says Asia is Twitter's Growth Engine

The video discusses Twitter's strategy to leverage live video streaming to enhance its platform's engagement and growth. It highlights successful partnerships with organizations like the NFL and Bloomberg, and the expansion of live streaming services globally, including in Australia and the Middle East. The focus is on digital consumption trends in the Asia Pacific region, with a vision to deliver diverse content to mobile-first consumers. Challenges in invigorating growth in Asia are acknowledged, but the potential for success through strategic partnerships is emphasized.

What unique feature does Twitter offer in its live video strategy?

• Video content without any interaction

• Pre-recorded video with live chat

• High-quality video with delayed conversations

• Live video combined with real-time conversations

Which event marked Twitter's successful entry into live streaming?

• The Super Bowl

• NFL live streaming games

• The World Cup

• The Oscars

What is driving Twitter's growth strategy in the Asia Pacific region?

• Decline in traditional TV viewership

• Rising mobile video consumption

• Expansion of print media

• Increased desktop video consumption

How is Twitter planning to deliver news content globally?

• Through a partnership with CNN

• By launching a new app

• By acquiring a news channel

• Via a 24/7 news network with Bloomberg

What challenge does Twitter face in expanding its growth in Asia?

• Complexity and size of the market

• Lack of interest in social media

• High competition from local platforms

• Limited internet access