What the Twitter-NFL Deal Means for Social Media

The transcript discusses Twitter's focus on live sports events and the challenges of monetizing social media platforms. It highlights the concerns of live streaming without permission and the NFL's strategy to release content for free. The discussion also covers the decline in user engagement, the rise of ad blocking, and the importance of quality content. The video emphasizes the need for social media platforms to adapt to changing user behavior and explore new monetization strategies.

What are the two key trends observed in user engagement and ad blocking on social media platforms?

In what ways are social media platforms attempting to increase the quality of content available to users?