Alibaba Kicks Off Hong Kong Offering

Alibaba aims to broaden its investor base by listing in Hong Kong, fulfilling a longstanding ambition. Despite missing out in 2014, the company sees this as a homecoming and a strategic move to gain favor with the Chinese government and regional investors. The ongoing Hong Kong protests are not expected to impact the listing, as Alibaba focuses on long-term goals. The listing is seen as a boost for the Hong Kong Exchange, which has faced liquidity challenges. Alibaba's share pricing at 188 HKD is designed to attract retail investors, with international pricing yet to be determined.

What is the pricing strategy for Alibaba's shares aimed at retail investors?

What factors might influence the pricing of Alibaba's international offering?