Hurricanes and Hacker Attack Hammer Chipotle Earnings

The transcript discusses the challenges faced by Chipotle, including the impact of the July norovirus outbreak, market reactions, and the company's attempts to recover. The norovirus and hurricanes in Florida have delayed recovery, and Chipotle's brand trust has been affected. The company has tried new products like queso and desserts to attract customers, but these efforts have not been successful. The discussion highlights the need for time and strategic marketing to regain customer trust and improve business performance.

What strategies has Chipotle attempted to regain customer trust?

What does the speaker suggest is necessary for Chipotle's recovery?