How To Measure ROI With Social Media - Social Media For Beginners 2018 (9/10)

This video, part of the social media for beginners series, focuses on understanding and tracking the return on investment (ROI) for social media efforts. It covers setting up Google Analytics to track website traffic and conversions, using Facebook Pixel for ad tracking, and monitoring email list growth and social media followers. The video emphasizes the importance of evaluating sales and testing different strategies to optimize marketing efforts.

Why is it important to monitor your email list growth?

What should you do if you are not seeing growth in your social media followers?