Sonys 'The Interview Earns $15M Online

The transcript discusses Sony's innovative approach to movie releases, highlighting the challenges faced by Hollywood due to traditional arrangements with theater owners and online platforms. It examines Sony's strategy in response to financial pressures and the influence of the creative community, including the role of George Clooney. The discussion also covers the lessons learned from Sony's digital release, emphasizing the importance of adapting marketing strategies and exploring new distribution channels.

What were some of the mistakes made by Sony in their digital release strategy?

In what ways did the marketing strategy impact the success of the movie's release?