The Numbers Don't Lie: GameStop Earnings Preview

GameStop has defied expectations of decline by leveraging the Pokémon Go craze, which boosted sales in stores designated as POKEY stops. Despite a drop in new video game sales, GameStop is diversifying through its Technology Brands unit, becoming AT&T's largest authorized retailer. The company anticipates a decline in same-store sales, and skepticism remains as GameStop was the most shorted stock in the S&P 500. However, upcoming console releases and interest in virtual reality present potential growth opportunities.

In what ways is GameStop diversifying its business to offset declines in video game sales?

What is the significance of GameStop being one of the most shorted stocks in the S&P 500?