Shutterfly CEO on the Pandemic Impact on Photography

Shutterfly CEO on the Pandemic Impact on Photography

Assessment

Interactive Video

Business, Architecture, Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Shutterfly's business operations, including its acquisitions of Snapfish, Lifetouch, and Spoonflower. It highlights the impact of COVID-19 on school and consumer photography, noting a significant drop in demand during school closures and event cancellations. The company has adapted by focusing on personalization and customization, with products like puzzles and photo books gaining popularity. Shutterfly has managed supply chain challenges by forward ordering inventory. As a private equity-backed company, Shutterfly is focused on consumer experience and growth, with no immediate plans to return to the public market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies did Shutterfly implement to manage supply chain issues during the pandemic?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the future plans for Shutterfly regarding its public market status?

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OFF