VW of America CEO Keogh on New EV Crossover

VW of America CEO Keogh on New EV Crossover

Assessment

Interactive Video

Business

University

Hard

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The video discusses the sales strategies for the Rav 4 and Honda CRV, emphasizing the importance of building better cars and introducing electrification. It highlights the market performance, noting that vehicle sales have held up well despite challenges. The discussion also covers Volkswagen's efforts in electrification, the scaling effects of the MEB platform, and the business's sustainability, including the impact of COVID-19 on production and market dynamics.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are being considered to ramp up sales for the Rav 4 and Honda CRV?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the current state of vehicle sales in the US market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did the company face in maintaining production levels?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key features of the new car being launched?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the pricing strategy mentioned for the new car?

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