Ducati Looks to North American Expansion Beyond Racing

The video discusses the US bike market, addressing concerns about saturation. Despite being a small player, the company has seen consistent growth due to its accessible products that appeal to a broad audience, including millennials and returning motorcyclists. The Scrambler model, in particular, has driven growth due to its affordability and appeal to both younger and older generations.

In what ways is the Scrambler described as an accessible product?

What is the significance of the 'empty nesters' demographic in the motorcycle market?