Alibaba's Singles' Day Sales Exceed $9 Billion

Alibaba's Singles' Day Sales Exceed $9 Billion

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Interactive Video

Business

University

Hard

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The video discusses Alibaba's Singles Day, a self-made holiday celebrating singlehood, which has become a major sales event. Alibaba's success on Singles Day highlights its emergence as a global company, with significant cross-border retail activity. The company plans to expand internationally, including potential partnerships and acquisitions in the US. However, Alibaba faces challenges in brand recognition outside China, particularly in the US, where many are unfamiliar with the company compared to Amazon.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Singles Day as described in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Alibaba's Singles Day impacted global sales according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Alibaba considering to increase its presence in the United States?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the role of partnerships mentioned in the text for Alibaba's future plans.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Alibaba face in gaining recognition in the American market?

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