Alibaba Looks to Go Global on 2014 Singles Day

The video discusses Singles Day, a holiday originating in 1993 for bachelors, which Alibaba transformed into a major shopping event. Singles Day has seen significant growth, with Alibaba achieving billions in sales, largely through mobile commerce. The event is compared to other shopping holidays like Cyber Monday and Black Friday, highlighting its larger scale. Alibaba's strategy of not holding inventory and focusing on connecting buyers and sellers is contrasted with traditional retailers. The potential for Singles Day to become a global phenomenon is explored, with competitors like Amazon and JD.com also entering the space.

What was the original purpose of Singles Day when it started in 1993?

• To celebrate being single

• To promote Valentine's Day

• To encourage marriage

• To boost Christmas sales

How did Alibaba transform Singles Day in 2009?

• By associating it with Valentine's Day

• By turning it into a major shopping event

• By making it a national holiday

• By limiting it to offline sales

What is a significant factor in the global potential of Singles Day?

• Its alignment with Christmas

• The involvement of Alibaba and other e-commerce platforms

• Its restriction to Chinese consumers

• Its focus on offline shopping

Which company is considered the second-largest player in the Singles Day market?

• Amazon

• Walmart

• eBay

• JD.com

How does Singles Day compare to Cyber Monday and Black Friday in terms of sales?

• It is smaller than both

• It is larger than both combined

• It is only larger than Black Friday

• It is only larger than Cyber Monday