Alibaba Drives Tesla Model S to Chinese Marketplace

Alibaba Drives Tesla Model S to Chinese Marketplace

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the presence of automakers like Chevrolet and Buick on Tmall, highlighting the absence of luxury brands like Bentley and Porsche. It explores Tesla's strategy in China, emphasizing the importance of the Chinese market for Tesla and the automotive industry. The video compares car sales strategies in the US and China, noting the differences in regulations and consumer preferences. It also examines the sales performance of automakers like Volkswagen and General Motors on Tmall, concluding with insights into consumer behavior and the challenges of selling cars online.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of Tesla's presence on T mall for the Chinese automotive market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the selling of cars on T mall differ from traditional car sales in the US?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do automakers face when selling cars online in China?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do consumer preferences in China influence Tesla's strategy?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does Alibaba play in Tesla's market strategy in China?

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