Apple Has a Plan B as iPhone Demand Wanes

The transcript discusses Apple's strategic shift from focusing on volume to emphasizing price, supported by its decision to stop disclosing unit sales. This change highlights the saturation of the smartphone market and Apple's large install base. The company aims to increase revenue through services, storage, and app sales. Despite these efforts, investor appetite is not fully satisfied, as indicated by Apple's stock performance. The decision to withhold sales data marks a significant change in transparency, impacting investor perceptions.

What does the text suggest about the future of Apple's volume sales?

How has the investment community reacted to Apple's transparency regarding sales statistics?