VOICED: Egyptian firm marches to a new beat to boost morale

The video discusses a Cairo-based investment firm's unique approach to boosting employee morale through African drumming sessions. Despite economic challenges, these sessions aim to relieve stress, improve workplace relationships, and foster team unity. Developed by Juliano Dell, this technique is already benefiting multinational companies like Pepsi and Nestle. While not a solution to all company issues, drumming offers a positive outlook for future workplace environments.

What was the intention behind starting the company mentioned in the text?

In what way does the text suggest that drumming can impact a company's future?