Heineken Sees Continued Strong Growth in Asia

The video discusses the sustainability of Heineken's growth, highlighting the impact of celebrations and currency fluctuations on Q1 results. It explores regional market dynamics, focusing on demographics and urbanization. Vietnam is analyzed as a key market, with positive consumer attitudes and potential for growth. However, the Mexican market remains Heineken's largest due to its size and market share.

In what ways does the consumer attitude in Vietnam differ from other countries according to the text?

Why is it considered unrealistic for Vietnam to become Heineken's number one market in the near future?