LinkedIn's Growth Strategy in Asia

LinkedIn's Growth Strategy in Asia

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Business

University

Hard

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The transcript discusses LinkedIn's regional strategy, focusing on its growth in China, where it has reached 20 million members. The ChiTwo app is used to test market engagement in China. The potential for applying these strategies globally is considered, with a focus on balancing local and flagship apps. Mobile apps have significantly increased consumer engagement, especially in Asia. LinkedIn's regional growth is highlighted, with 92 million members in Asia-Pacific, and investments in infrastructure, such as a new data center in Singapore, are discussed.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the potential for growth in LinkedIn's membership in Asia based on the provided data.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What investments has LinkedIn made to enhance its services in the Asia Pacific region?

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