Facebook's Perfect Storm of Advertiser, User Growth

Facebook's Perfect Storm of Advertiser, User Growth

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Interactive Video

Business

University

Hard

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The transcript discusses Facebook's strong position in the advertising market, highlighting its immunity to excess inventory issues faced by other companies like Google and Yahoo. It explores Facebook's growth in user engagement and advertiser base, leading to increased pricing and market share. The conversation also touches on the challenges of maintaining growth and managing expenses, as well as the potential cannibalization from Instagram. Future revenue streams from Instagram, WhatsApp, and innovations like Oculus VR are also considered, emphasizing Facebook's ongoing evolution and market strategy.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Instagram affecting Facebook's advertising strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential future revenue sources does Facebook have beyond its current offerings?

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