BMW CEO Sees Product Lineup Strengthening in Mid-2017

The transcript discusses BMW's market position, emphasizing their leadership in technology and innovation. It covers their model range, including new releases and customer segments. The focus then shifts to BMW's electric vehicle strategy, highlighting past successes and future plans. The discussion also includes hybrid models and the technology transformation from the BMW i brand to performance models. Finally, the transcript explores BMW's investment in autonomous vehicles, emphasizing consumer benefits and future developments.

What are the key factors that BMW considers in determining its market leadership?

How does BMW plan to increase its electric vehicle sales in the coming years?

What is the significance of the new Mini Electric and the X3 electric models for BMW?

How does BMW view the relationship between technology transformation and consumer demand?

What are the expected benefits of autonomous vehicles according to the interview?