Ma Leads Alibaba Mission to Hollywood

Ma Leads Alibaba Mission to Hollywood

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The video discusses the importance of content acquisition for streaming in China, focusing on Alibaba's strategy involving set top boxes and acquisitions like Youku Tudou and Alibaba Pictures. It highlights the challenges posed by Chinese regulations on third-party content and the need for Alibaba to secure its own content through deals with Hollywood studios. The video also addresses the competitive landscape and the necessity for Alibaba to adapt its strategy to overcome regulatory hurdles and reduce content costs.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are suggested for acquiring content in the future?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do Hollywood studios play in the content acquisition strategy?

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