Fitbit Tops Estimates on Better-Than-Expected Demand

Fitbit Tops Estimates on Better-Than-Expected Demand

Assessment

Interactive Video

Business

University

Hard

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The video discusses the smartwatch market, highlighting the challenges faced by Fitbit as it transitions from fitness bands to smartwatches. Despite a decline in revenue, investors are hopeful about Fitbit's upcoming smartwatch launch, which is crucial for its market position. The launch, initially planned for spring, is now set for fall, with features like heart rate monitoring and GPS expected at a price under $300.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the revenue of the smart watch market changed compared to the previous year?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main challenges Fitbit is facing in the smart watch market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the competition between Apple and Fitbit in the wearables market?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is the timing of the smart watch release important?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What features are analysts hoping the new smart watch will include?

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