How Amazon Agreement Affects PVH’s Brand

The transcript discusses the evolving relationship between brands and online platforms like Amazon, highlighting the impact on brand positioning and distribution. It emphasizes the shift from traditional to digital marketing, noting that digital channels now dominate. The discussion also explores future marketing trends, predicting an even greater focus on online engagement to create lasting consumer connections.

What are the challenges brands face in connecting with consumers today?

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How do you foresee the future of digital marketing in the next five years?

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