Investors Plan Bid for Adidas Reebok Unit: WSJ

Investors Plan Bid for Adidas Reebok Unit: WSJ

Assessment

Interactive Video

Business

University

Hard

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The video discusses Reebok's decline in market share in the US since Adidas acquired it in 2006. Reebok's market share dropped from 8% to under 2%. In an attempt to rebrand, Reebok ventured into CrossFit and extreme sports. The video also highlights uncertainties regarding Adidas' strategy with Reebok and the financial pressures Adidas faces, including a 30% stock drop and challenges in Russia and the Gulf. The potential sale of Reebok at a significant loss is also mentioned.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was Reebok's market share in the United States when Adidas acquired them in 2006?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategy did Reebok adopt to rebrand itself recently?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges has Adidas faced that may affect its interest in Reebok?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How much did Adidas pay for Reebok in 2006?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the term '50% haircut' refer to in the context of Reebok's valuation?

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