BMW CEO Says Auto Industry in 'Difficult Position'

BMW CEO Says Auto Industry in 'Difficult Position'

Assessment

Interactive Video

Business, Architecture

University

Hard

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FREE Resource

The video discusses BMW's distinct identity compared to Mercedes and Volkswagen, emphasizing collaboration in areas like digital maps and quick charge networks. It addresses industry challenges, asserting BMW's integrity in engine manipulation. The impact of software updates on performance is clarified, ensuring no change in customer experience. Diesel technology's future role is highlighted, focusing on its necessity for CO2 emission goals. Technical limitations in upgrading diesel engines are explained, emphasizing the impracticality of hardware fixes.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What distinguishes BMW from Mercedes and Volkswagen according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does BMW emphasize about the performance of their vehicles after software updates?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is BMW's stance on diesel technology as mentioned in the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does BMW plan to address the challenges of CO2 emissions in the future?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is it not feasible to implement a hardware fix for Euro 5 diesel engines?

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