DESIGN FOR EXPORT

The video covers the Design for Export show in London, highlighting the importance of design in achieving success in overseas markets. It emphasizes that design goes beyond aesthetics, fitting the product to its purpose. Examples include a food mixer sold in over a hundred countries and a lathe with a high export rate. The video concludes with a focus on design's role in combining low price with adaptability and comfort for sales in Europe and North America.

What was the key element highlighted at the Design for Export show that caught the Prime Minister's attention?

• Marketing

• Innovation

• Design

• Technology

In how many countries is the food mixer mentioned in the video sold?

• 150

• 75

• 50

• 100

What are the two aspects of design emphasized in the video besides aesthetics?

• Cost and durability

• Safety and functionality

• Innovation and technology

• Marketing and sales

What percentage of production is exported for the universally successful lathe?

• 80%

• 60%

• 50%

• 70%

Which regions are mentioned as markets for the product that combines low price with adaptability and comfort?

• Middle East and South Asia

• Asia and Africa

• Europe and North America

• South America and Australia