Sarah Wayne Callies on the outside set of the Good Morning America show in Times Square

The video tutorial introduces Greg Black, an expert in menu engineering, who shares insights on organizing menus to maximize profits. He emphasizes the importance of detailed menu descriptions, which can significantly impact sales. The tutorial concludes with a quiz on menu items, highlighting the difference between similar dishes.

Who is Greg Black and what is his area of expertise?

• A chef specializing in Italian cuisine

• A mastermind in menu engineering for profit maximization

• A restaurant owner known for his desserts

• A food critic famous for his reviews

What is the primary focus of Greg Black's menu engineering?

• Increasing menu variety

• Improving customer service

• Maximizing profits

• Reducing food costs

What percentage of the menu should be described in detail according to Greg Black?

• 40%

• 30%

• 20%

• 10%

Why is it important to pay attention to menu descriptions?

• They simplify the ordering process

• They help in reducing cooking time

• They play a role in maximizing profits

• They enhance the visual appeal of the menu

What specific menu item is mentioned in the quiz section?

• Spaghetti Bolognese

• Grandma's Cajun red beans and rice

• Beef Stroganoff

• Chicken Alfredo