EVENT CAPSULE CHYRON: Pepsi Presents The Premiere Of Latinos Living The American Dream, Los Angeles, CA, United States,

The transcript discusses Pepsi's Yo Sumo campaign, aimed at encouraging Latino participation in the census and highlighting individual stories within the community. The campaign evolved into a platform for sharing inspiring stories, culminating in a documentary envisioned by Eva, showcasing the Latino community's impact in America.

What was the primary goal of the Pepsi Yo Sumo campaign?

• To organize a Latino music festival

• To launch a new social media platform

• To encourage people to fill out the census

• To promote a new Pepsi product

What did the Yo Sumo program aim to highlight?

• The number of Latino consumers

• The cultural festivals in Latin America

• The individual stories of Latinos overcoming challenges

• The economic impact of the Latino community

How did the Yo Sumo program initially share stories?

• Via an online platform

• Through a series of TV commercials

• Through a printed magazine

• By organizing community events

Who was brought in to create a documentary for the Yo Sumo campaign?

• A famous Hollywood director

• A renowned journalist

• A popular Latino singer

• Eva

What was the purpose of the documentary created by Eva?

• To document the history of the census

• To showcase Latino music

• To compile and present inspiring Latino stories

• To advertise Pepsi products