Dan Morgan Says the Apple Story Is Changing

Dan Morgan Says the Apple Story Is Changing

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Apple's evolving business strategy, focusing on increasing iPhone prices to drive revenue growth despite flat or declining unit sales. The average selling price of iPhones has risen significantly, contributing to a 13% revenue increase. The narrative around Apple is shifting from excitement over new product launches to a focus on financial strategies, including repatriating overseas funds, which could boost earnings. This change in strategy reflects a broader trend in Apple's approach to maintaining growth and profitability.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the current narrative about Apple differ from previous years according to the speaker?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the repatriation of money for Apple as mentioned in the text?

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