Riding Shotgun With Breitling Jet Team

The video discusses Breitling's jet team, established in 2003, as a tribute to its aviation roots. It highlights Breitling's history in aviation and navigation instruments, and its first American tour offering customers unique flight experiences. These experiences aim to boost customer loyalty and sales. The video also touches on Breitling's marketing strategy to engage millennials through experiential branding, increasing the number of customer flight days to enhance brand loyalty and sales.

In what ways has the communication strategy of companies like Breitling evolved to engage millennials?

What are the expected outcomes of hosting more customer flight days this year compared to last year?