Höhepunkt-Ende-Regel – An was wir uns wirklich erinnern

Höhepunkt-Ende-Regel – An was wir uns wirklich erinnern

Assessment

Interactive Video

Social Studies, Science

University

Hard

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The video discusses how people evaluate experiences based on their peak and end moments, influenced by emotionally strong events and recency bias. Expectations play a crucial role; if unmet, they can skew perception. An experiment by Kahnemann et al. showed that people preferred a longer unpleasant experience with a slightly better end. The video suggests that meeting expectations and creating a strong ending can enhance the memory of an experience.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the experiment conducted by Kahnemann and colleagues in 1993 regarding unpleasant experiences.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What can restaurant owners learn from the findings about customer expectations and experiences?

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