New York Times CEO on Digital Subscribers, Social Media

New York Times CEO on Digital Subscribers, Social Media

Assessment

Interactive Video

Journalism

10th - 12th Grade

Hard

Created by

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FREE Resource

The transcript discusses the growth of digital subscriptions, the impact of political events like the Trump presidency on this growth, and the importance of managing churn and building strong relationships with readers. It highlights the New York Times' efforts in journalistic experimentation, including virtual reality and podcasting, and explores distribution models and partnerships with tech companies. The transcript also touches on the friendly rivalry with the Washington Post, emphasizing the competitive yet collaborative nature of journalism.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the net increase in digital subscribers reported over the last couple of quarters?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the target number of digital subscribers the organization aspires to reach?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the acceleration in digital subscriptions according to the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the organization view churn in relation to their subscription model?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker mean by describing the business as a 'relationship business'?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do social media platforms play in the distribution of journalism according to the text?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker perceive the competition with the Washington Post?

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