CLEAN : UK farmer's beetroot crop left to decompose as EU clients call it quits

The speaker discusses their experience in agriculture, focusing on the challenges faced due to Brexit. They highlight the sudden market changes that led to a halt in exporting beetroot to European markets. The speaker explains the financial losses incurred, amounting to £5000 per hectare, and the emotional toll of having unsellable produce worth £90,000. The issues stem from new packaging requirements for non-EU products, causing significant disruptions and financial strain.

What changes did the farmer have to make regarding the packaging of the product?

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Describe the emotional response of the farmer to the situation with the unsold product.

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