Franklin Templeton Uses Its 'Secret Sauce' in Creating ETFs

The video discusses a classic multi-factor ETF issued by a mutual fund company, focusing on its strategy, performance, and suitability for advisors. It highlights Franklin Templeton's new ETF strategy, emphasizing risk and return, and explores industry trends and challenges, including the impact of low-cost products. The video also covers active management and smart beta strategies, providing insights into competitive approaches in the ETF market.

What are the main factors considered in the multi-factor ETF discussed?

What is the significance of the 'active share' mentioned in relation to the ETF?

How does the discussed ETF compare in performance to the S&P 500 and QLED?

What challenges do investors face when trying to invest in single country funds?

What is the role of smart beta in the context of active ETFs as discussed?