Will Console Makers Have Tough Time in China?

The video discusses the gaming market in China, highlighting its growth and the dominance of social games due to a long-standing ban on consoles. It explores the potential for console market growth and the competition between Sony and Microsoft, with Microsoft having a first mover advantage. The challenges of changing consumer habits and pricing strategies are examined, particularly in the context of piracy. Nintendo's strategy to develop a console tailored for the Chinese market, focusing on local content, is also discussed.

What was the estimated total market size for gaming in China last year?

What percentage growth did the gaming market in China experience year on year?

What is the expected market size for console gaming in China in the future?

What challenges do console makers face in persuading non-traditional gamers in China?

How does the pricing strategy of Microsoft in China differ from the traditional model?

What role does piracy play in the console gaming market in China?

What strategies might Nintendo employ to cater to the Chinese market?