Woobi Game Ads: Would You Like a Pizza With Your Bazooka?

Wubi is an in-game advertising company that develops native advertising solutions for games. Their technology, DMA, uses machine learning to deliver content without disrupting gameplay. Wubi has experienced significant growth and profitability, with a strong presence in emerging markets. The CEO, a British woman in the Israeli startup scene, sees her unique background as an advantage.

What is the projected worth of the in-game advertising industry in the coming years?

What unique challenges does the CEO face as a woman in the Israeli startup scene?