White Label Product

The video tutorial discusses the strategic decisions involved in product packaging, presentation, and production. It introduces the concept of white label products, which are manufactured by one company to be branded and sold by another, typically a retailer. This arrangement benefits both manufacturers, who can utilize excess production capacity, and retailers, who can sell these products at higher margins. The tutorial highlights the prevalence of white label products in various retail settings, such as grocery stores and large retailers like Walmart.

What is a white label product?

How does a white label product benefit manufacturers?

What is the relationship between production capacity and white label products?

Why might a retailer choose to sell white label products?

What are some examples of retailers that sell white label products?