What's Eating at NFL Ratings?

The video discusses the decline in traditional TV viewership, particularly for live NFL games, due to demographic changes and the rise of alternative sports and streaming platforms. It highlights the NFL's struggle to adapt to mobile viewing and the challenges in accurately measuring mobile viewership. The cultural shift away from American football, driven by safety concerns and the popularity of other sports, is also explored. Finally, the impact on TV networks and their efforts to adapt to these changes is examined.

Discuss the cultural shift in sports viewership among American youth as mentioned in the text.

What challenges do TV networks face in relation to declining audiences for NFL and other linear television?