Holmes: Trump's Making Social Media Very Relevant

Holmes: Trump's Making Social Media Very Relevant

Assessment

Interactive Video

Business

University

Hard

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The video discusses the impact of social media on investment, emphasizing the importance of CEO engagement. It highlights the need for building core competencies in social media to connect with consumers. Challenges for CEOs, such as brand alignment and potential liabilities, are explored. The video also covers strategies for monetization and brand protection, concluding with insights into company growth and future plans.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker suggest about the relationship between consumers and social media?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How should CEOs prepare for potential attacks on their brand via social media?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of understanding the insights and alerts around brand attacks?

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