H&M Stops Selling Justin Bieber Merchandise 'Out of Respect'

H&M Stops Selling Justin Bieber Merchandise 'Out of Respect'

Assessment

Interactive Video

Business

University

Hard

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The video discusses Justin Bieber's accusation against a retailer for selling unauthorized merchandise and the broader impact of celebrity actions on brand reputation, citing Kanye West's situation with Adidas. It also covers Bieber's potential $200 million deal to sell his music rights to Hipnosis Songs Capital.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What accusation did Justin Bieber make against the retailer?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the relationship between celebrities and brands changed recently?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What incident led to Kanye West's merchandise being pulled from shelves?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant deal is Justin Bieber reportedly close to finalizing?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the potential value of the deal involving Justin Bieber's music rights?

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