Microsoft Backs Away from Smartphones

The video discusses Microsoft's strategic shift from hardware to software, focusing on cloud services and subscriptions. It highlights the emergence of new players in the mobile market, particularly Chinese companies, and the challenges faced by smaller players like HTC and Sony. Microsoft's approach under Nadella emphasizes software and cloud services, aiming for profitability and market relevance.

What trends are observed in the entry of new companies in the mobile market?

What is the significance of software subscriptions for Microsoft as mentioned in the text?