TED-ED: How do focus groups work? - Hector Lanz

The video explores why consumers choose certain products or brands, highlighting the role of focus groups in understanding consumer behavior. Originating during WWII, focus groups shifted market research from quantitative to qualitative methods, providing insights into consumer preferences and motivations. The video explains how focus groups are conducted, their impact on marketing strategies, and their limitations, such as observer interference. Despite technological advancements, focus groups remain a valuable tool for generating new ideas and understanding consumer habits.

What insights can focus groups provide that quantitative research might not?

Describe how participants are selected for a focus group.