How Luxury Brands Evolved to Balance Online, Bricks-and-Mortar

The video discusses the shift of luxury brands towards online platforms, highlighting the importance of an omnichannel presence. It examines the roles of Amazon and Alibaba in the luxury market, suggesting that high-end brands may avoid Amazon. The video also covers the ongoing consolidation in retail, particularly among department stores, driven by excess retail space and declining sales.

What has historically been the approach of luxury brands towards online sales?

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How much of their business are companies like Saks and Neiman Marcus doing online?

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What is the significance of omnichannel retailing in the luxury market?

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What trends are observed regarding the consolidation of department stores?

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What challenges do department stores face in the current retail environment?

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